What should outreach language and imagery emphasize to support job seekers?

• A. Company profits
• B. Abstract technical terms
• C. Abilities and interests of job seekers
• D. Negative stereotypes

Answer: (C)

Center outreach on what job seekers can do and care about. When language highlights abilities and interests, it speaks directly to job seekers’ motivations, builds confidence, and helps them see how opportunities fit their strengths. Imagery should reflect diverse people pursuing activities that align with different interests, making resources feel relevant and accessible. Language that talks about company profits or uses abstract technical terms tends to sideline job seekers or create barriers, while negative stereotypes damage trust and participation. Focusing on the job seeker’s strengths and goals creates a welcoming, engaging message that encourages exploration and engagement.